Professional decision · Vivup / Work&Life Partners
Reduce checkout friction without giving up monetisation.
The problem
Employee benefits were reached through fragmented app journeys and separate order forms. At the same time, the business needed a stronger commercial model in a market where competitors offered more for free.
What I owned
I analysed user-interview findings, aligned stakeholders around Order Guidance and owned product decisions across checkout and monetisation. I defined the platform-margin model for capturing a share of employee benefit savings.
The decision
Make the purchase journey easier to understand: replace separate benefit forms with unified checkout guidance across supported payroll deductions, cards and reward balances.
Treat monetisation as a product decision alongside experience quality. Introduce a take rate on benefit savings while maintaining checkout conversion and user satisfaction, rather than treating revenue as an isolated pricing change.
Results and period
- Order-form and checkout abandonment reduced by one third within 30 days of delivery.
- Customer lifetime value increased 19% over five months after the benefit-savings monetisation change.
Evidence and limits
These are employer-work outcomes reported in my CV, not independently audited measurements. Checkout guidance and monetisation were separate initiatives in the same role; the figures should not be combined into one experiment or a single causal claim. Cohort definitions, sample sizes and internal analytics are not public.
The company link provides context; it does not independently verify the outcomes.